1.03.2006

Marketing Genius

It seems that in my attempt not to waste any of my three day weekend I feel the need to stay up late and sleep in late as well. I think it was finally 3:00pm (that would be 15:00 military time) before I finally popped out of bed on Sunday (not that I slept that late but more I was laying around). Now after laying around acting completely like a beached whale one would think that the self esteem and ambitions would just double the next day and I would accomplish something spectacular. Monday came and went in the same fashion. One thing that I did find very interesting in my late night insomnia cycle is a new informercial for a brand new product that is bound to change the way culture deals with its issues. Ladies and Gentlemen.....Urine Gone! Now wait, before you start laughing about the ridiculousness of this product you need to think like the marketing team behind the promotion of this product. 1) Man I wish my house didn't smell like pee! 2) Those darn "cats" 3) I hope my weak bladder doesn't make me leak on the carpet again so I have to pull the included "stain detector" blacklight out and sweep the floors for possible areas to shoot. So secondly I thought of the channel in which I found this ad, MSNBC. Sure this channel has to have a ton of cat lovers but I'm really thinking they are looking at the retired community and their never ending quest to consume as much of the same news as possible. I'm just waiting for this to hit the mass market where you will see a bottle on every bus, subway, and lightrail. God do I love mass transit. -B.

3 comments:

Ben said...

I'm so confused by the doggysteps.

Thomas Allen said...

Okay, doggy steps are also in the Harriet Carter catalog. Damn, I'm sending you a copy.

Ben said...

Did you watch the video?

Some pet owners